Digital tastings - head to head with the final consumer.

There are some wineries which are offering digital tastings directly with the final consumer, such as Sicilian Azienda Agricola Cortese, with its “Vino-à-Porter” project, which is not only for journalists and sommeliers but also for the public.

The winery, run by Trentino Stefano Girelli has decided that distance is not an issue.  “Confined to Trento in the new situation,” explains Girelli, “thanks to the video camera, my estate can reach people many kilometres away.

Since we have had to cancel all actual tastings in Italy and around the world, we have substituted them with online versions, where people can still interact and ask questions.  I am also working on virtual tours of the winery and vineyards.

Author: Gianbattista Marchetto
Read more: HERE